Tuesday, November 3, 2009

Mobile Case Study 2





Prada Transformer

Architect: Rem Koolhaas and AMO Think-Tank

Client: Prada

Typology: A Mobile exhibit for music, art, fashion, and theater performances

Year Completed: 2008

Key Facts: A 20m high tetrahedron structure set to accommodate cultural, artistic, and fashion events for Prada. The structure, which is covered by a smooth elastic membrane, can be rotated to best suit the chosen event, with 4 different facades that can become the floor, walls, or ceiling. These facades, all built in a steel-frame, are unique by their shapes, being a hexagon, a cross, a circle, and a rectangle. LG Electronics supported the Transformer along with Hyundai Motor Co. and others.



More Information:

http://prada-transformer.com/

http://www.youtube.com/watch?v=Tc5dZ7lnoG0&feature=player_embedded

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